Copy Writing Samples

Thank you for visiting Markus' online copy writing portfolio. Please enjoy some samples of writing by Markus Kublin, including movie trailers, game trailers, commercials, viral video, integrated marketing, featurettes, web video scripts, TV promos, and more.
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BluRay/DVD Bonus Features

“PLANES” BLU-RAY BONUS FEATURE ‘TOP TEN FLYERS’ (EXCERPT)



FADE IN.

INT. STUDIO SET - DAY

GRAPHIC: “WELCOME TO THE TOP TEN FLYERS”

ANNOUNCER (V.O.)
Welcome to The Top Ten Flyers, the ultimate countdown of the greatest names in flight history.  And here is your host, Colin Cowherd.
COLIN
Hello, fans of flying.  You know, in sports, we toss the word 'hero' around all the time.  But putting aside the scores and stats, let’s talk about some real-life heroes that we can all look up to --because they took to the skies.   So let’s count down our Top Ten Flyers.

ANIMATED GRAPHIC - "Top Ten Flyers"

COLIN
Welcome aboard, and thank you for flying with us.  We'll be taking off after this brief safety announcement.

An oxygen mask drops down from just off-camera.
COLIN
If our facts take your breath away, place an oxygen mask over your head, and breathe normally.

He removes it, and tosses it aside.

GRAPHICS: "#10 - LOUIS BLÉRIOT"

ANNOUNCER (V.O.)
Number 10: Louis Blériot.

COLIN
Auguste Louis Charles-Joseph Blériot is the first pilot on our list, and not just because he holds the record for the longest name.

COLIN
Originally from Cambrai, France Blériot taught himself to fly in an aircraft of his own design.  On July 25, 1909, he attained world-wide fame as the first pilot to fly across the English Channel.

COLIN
Using trial-and-error methods, Louis designed numerous planes, eventually forming a company that built planes for the Allies in World War II.  One wonders where he came up with the designs for his planes’ wings.

In a PHOTO of Blériot, his moustache glows with a...
SOUND FX: “BING.”

COLIN
I’m just sayin’.

GRAPHICS: "#9 - ROBERT A. HOOVER"

ANNOUNCER (V.O.)
Number 9: Robert A. Hoover.

COLIN
Bob Hoover was a pilot with nerves of steel.  He flew 59 missions in World War II before being shot down and captured.  But he escaped from a POW camp, stole a German plane he’d never flown before, and piloted it back to safety.  Plus, I guess he got a free airplane out of the ordeal.
Bob’s skills as an aerobatic performer were unmatched.  His most famous stunt was to pour a glass of ice tea by doing a barrel roll so his pitcher could pour into a glass set on his instrument panel, upside down at high speed.

CUT TO:

INSERT - THE FRAME IS UPSIDE-DOWN.

Colin pours a GLASS of ICED TEA from a PITCHER.

COLIN
This is kinda fun.

BACK TO RIGHT-SIDE-UP:

COLIN
Hoover was known by the nickname “Gentleman Bob.”  Maybe he drank that iced tea with his pinky up.

GRAPHICS: “#8 - Elizabeth 'Bessie' Coleman"

ANNOUNCER (V.O.)
Number 8: Elizabeth "Bessie" Coleman.

COLIN
Bessie Coleman was the first African-American woman to earn an international aviation license from the Federation Aeronautique Internationale, on June 21, 1921. 

ANIMATION:
A rubber stamp appears over a paper labeled "Le Caudron Frères école d'aviation"  (The Caudron Brothers School of Aviation).  The stamp imprints the word "Acceptée" in blue.

COLIN
Before becoming a pilot, she was a manicurist. 
So whenever she came in for a landing, she
'nailed' it.






"SLEEPING BEAUTY" DIAMOND EDITION BLURAY, 

BONUS FEATURE (EXCERPT)



FADE IN:

EXT. DISNEYLAND PICNIC AREA - DAY

A small group of children, NICK, age 6, ARIELLA, age 7, JULIAN, age 8, ISAAC, age 9, and ADINA, age 10, run up to SARAH, who is sitting and relaxing.

ARIELLA
Sarah, Sarah!


JULIAN
Hi Sarah.  You said you were 
going to tell us a story, right?


SARAH
I sure did.  Are you all ready 
for an amazing story?


NICK
I’ll be the judge of what’s amazing.


SARAH
(Laughing it off)
Okay.

The kids sit on the ground in a semi-circle around Sarah.


SARAH
What kind of story do you want to hear?

ADINA
A fairy tale.

ISAAC
A pirate story.

ARIELLA
One with a princess.

JULIAN
Tell one with monsters.

ADINA
-that use magic.

ISAAC
Sword fights.

JULIAN
-With a dragon!

ARIELLA
I want all of those!  I love stories, 
Sarah, especially your stories.

SARAH
Thank you, Ariella.  Nick, what do you want?


NICK
A hamburger.

SARAH
I mean, what kind of story?

NICK
I don’t know.

SARAH
That’s okay.  I want all of you to imagine a 
land where magic is real, and dreams come alive.

Orchestra MUSIC begins to swell.  Sarah raises herself up into a singing posture, and just as she opens her mouth to sing


NICK
You’re not going to sing, are you?

The Music cuts immediately.


SARAH
No, no.  Of course not.  Now, just picture an 
enchanted realm of magic and mermaids, 
princes and pirates.  It’s the place where 
all your favorite stories are real. 

As she speaks, the colors of imagination swirl around the group, as if in a dream.  Sarah is  magically transported to the enchanted land of fantasy she spoke of.  

EXT. THE ENCHANTED REALM - DAY

She stands in what looks like a tranquil garden, and she now wears a yellow dress that could only belong to a fairy-tale princess.


SARAH (O.C.)
I can just picture myself there, 
in a beautiful dress.

She suddenly notices her dress and feels the material.


ARIELLA (O.C.)
I can picture it, too.  A long, pink one.
The dress magically changes color to pink.

ADINA (O.C.)
No, a sky-blue dress.

It changes to blue.


SARAH
Okay, a blue dress.

Sarah is approached and welcomed by SNOW WHITE, ARIEL, and TIANA, who admire her dress.

Sarah picks up a mirror to admire her new look.  In the background of her reflection are BELLE and THE BEAST.  Surprised, Sarah turns to face them.


BELLE
Sorry, but he would like that mirror back, 
please.  It’s sort of... special.


SARAH
Of course.

She smiles a bit awkwardly and hands it to Belle.  Sarah goes back to taking in her surroundings.


ARIELLA (O.C.)
I can picture it.  It’s beautiful, Sarah.


SARAH (O.C.)
Isn't it like a dream come true?

EXT. DISNEYLAND PICNIC AREA - DAY


NICK
I'll let you know when I wake up.


SARAH
What’s bothering you, Nick?


NICK
This story needs a little action, 
not just pixies and princesses.


ISAAC
I’m gonna have to agree with Nick on this one.


SARAH
This is also a realm of dragons, 
shadow men, and sea-witches.


NICK
Sounds like a job for The Avengers. 

ALT LINE:
NICK
They’d be no match for the Ewoks.

Nick and Isaac high-five.


SARAH
Do you believe in magic?


ARIELLA
Oh, I do.  I really do!


NICK
(To Ariella)
Are you on any medication we should know about?

ALT LINE:
NICK
Have you had a little too much sugar today?


JULIAN
Come on, Nick.  You really don’t believe in magic?


NICK
I believe in three kinds of magic: 
cash, checks, and credit cards.

SARAH
Try a little harder.

She closes her eyes and concentrates.  All the kids follow her example.  Though still skeptical, Nick does too, but he peeks through one eye.

EXT. THE ENCHANTED REALM - DAY

The princes and princesses greet each other with appropriate bows and curtsies.  Prince Phillip pantomimes reading an official-looking scroll and we see that now all the characters have gathered in a large group to hear the news.


SARAH (O.S.)
One day, all the princes and princesses 
of the enchanted world were warned that 
their world could only exist if people 
believed in it. 

The characters all react to the concern.


SARAH (O.S.)
The wisest among them knew that all they 
needed to do was celebrate their stories, to 
remind people to believe.  To do just that,
 a decree was handed down that a parade 
would take place.  

Everyone gets to work.  We see different characters building, hammering, cutting, painting, etc.


SARAH
They had to create this parade together, 
and they had to act fast.

We see Sarah off to the side.  The MIME THUG from ‘Tangled’ mimes climbing a ladder.  Sarah shakes her head - she doesn’t get it. He hands her a ladder and points where to bring it.  She quickly carries the ladder towards the sounds of hammering and building.

CUT TO:

RAPUNZEL paints one of her lanterns.  Suddenly, the WHITE RABBIT hurries by, gets her attention, and points at his pocket watch. 

Rapunzel paints faster.  ALICE follows the rabbit, trying to calm him down.

CUT TO:
Belle takes roses from a basket and attaches them to her float. When her basket empties, she sees the Beast's Magic Rose under its Bell Jar.  She reaches for the jar, but just then, Beast arrives with a whole new basket of roses for Belle to work with.  She shrugs.


BELLE
Oh, thank you.

ALT:
Snow White takes a quick break from tidying up, goes to bite into an apple, Charming stops her.


SNOW WHITE
Oh!  Thank you.

CUT TO:
Unbeknownst to CINDERELLA, one of her glass slippers came off while she was working.  The MAD HATTER finds it and can't resist trying it on.  Sarah catches him in the act, and he quickly hands it over.  Sarah returns it to Cinderella.

CUT TO:

ELSA brings Olaf to Life as ANNA looks on.

On Hook’s pirate ship, the LOST BOYS take a break for a drink.  

Elsa walks by and coughs in their general direction as she passes.  The Boys’ drinks are now solid blocks of ice.  WENDY marches the Boys back to work.  Smee comes up from hiding on the ship.  One of the “Thugs” from ‘Tangled’ approaches Smee.


THUG
So, where do you learn to be a pirate?


SMEE
The Caribbean.

The thug nods enthusiastically.





"WHAT TO EXPECT WHEN YOU'RE EXPECTING" FEATURETTE


FADE IN:

INT. STUDIO SET - DAY

Amir and Ben sit in director's chairs.  Baby supplies adorn the space.  Amir holds a small stack of index cards.

BEN
(To camera)
Hi, I’m Ben Falcone and this is Amir Talai, from the movie What to Expect When You’re Expecting.

AMIR
(To camera)
Ben here is the father of 2, and he says he knows all about baby care.

BEN
And you know nothing.

AMIR
I’m not that bad.

BEN
Dude, when I said we were meeting in a nursery, you thought it was a place where they grow plants.

AMIR
So, I’m a bit out of my comfort zone.

BEN
A bit?  Do you know what these are?

Ben picks up 2 NURSING PADS.

AMIR
A Yarmulke?

BEN
There are two.

AMIR
She must have had twins.

BEN
Mazel tov.  Now, joining us remotely, is our co-star Chris Rock.  Chris, why aren’t you here on the set with us?

CHRIS
Man, you told me we were meeting at a nursery.

Chris appears on a TV monitor.  The background (green screen) shows him surrounded by plants and young trees.

AMIR
In the movie, Chris plays Vic, one of the dads in The Dude’s Group.  Now that you are both here, I’m challenging you to a quiz to see if you really know all about baby care. 


AMIR (CONT.)
Lucky for me, it’s all written on the cards.  Ready?

BEN
Ready.  Go.

AMIR
What does it mean when you swaddle a baby?

CHRIS
You wrap her in a blanket like she’s a burrito.  Newborns are most comfortable when they look like you got them at Taco Bell.

AMIR
When is the easiest time to rock your baby to sleep?

BEN
When you are sitting in an uncomfortable position and suddenly realize you really have to pee.

AMIR
What's the main purpose of a birthing plan?

CHRIS
To distract the mother in the final weeks of pregnancy.  Once you are in the Delivery Room all that crap goes out the window.

AMIR
What is Separation Anxiety?

BEN
What Daddy feels every time Mommy leaves him home with the baby.

AMIR
Dude, you’re a pro.  Bonus round.  Ready?

CHRIS
Dude I’m a Dad.  We’re never ‘ready.’  That’s part of the rush.

AMIR
What do you do if your baby gets into the dog's dish and starts eating his food?

BEN
Put the dog in the yard so he doesn't growl and make the baby cry.  Dog food won’t hurt him, so for about an hour, just be on patrol for Kibble Dribble.

AMIR
Baby drops her binky and it falls on the ground.

BEN
Three-step cleaning process.  1. Use your shirt to wipe it off. 2. Pop it in your own mouth just to be sure, then back in baby's. 3. Eat a mint just in case, and everybody's cool.  Genius, right?

CHRIS
Man, I’m a father too, and even I think that’s nasty.

AMIR
Next:  It's date night with Mommy and your newborn spits up on your jacket just as you are leaving the house.

BEN
Wipe it off with whatever you got.  Turn the jacket inside out if you have to, but no matter what, keep moving.

CHRIS
Yeah, he nailed that one.

AMIR
Well, you’ve heard it all from the professional Dads.

CHRIS
Being a Dad really is the coolest thing.  And Amir, at least you get to play one, as part of The Dude’s Group in the movie.

AMIR
I’m definitely learning.

BEN
So catch all of us in What To Expect When You’re Expecting.

Amir picks up a BALL SYRINGE.

AMIR
What’s this?  A tiny bong?


FADE OUT.




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