MILLER
LITE, 60 Sec. TV Spot
“HEAVY”
FADE
IN.
INT.
BREWERY - DAY
Rows
of Miller Lite line the wall in what otherwise looks like a laboratory. A small tour group walks through. BREWMASTER 1 and BREWMASTER 2’s portraits
hang on the wall. A regular guy, DAVE,
late 20’s, breaks away from the group and sees the real Brewmasters.
DAVE
Hey, you’re the guys who invented Miller Lite all
those years ago.
BREWMASTER 1
Yes, we did.
Here is an original can.
He shows a can from a counter top.
BREWMASTER 2
A lite beer had never existed before.
Dave
takes a picture of them with his phone as he speaks.
DAVE
How did you do it?
I mean, what was your inspiration?
Brewmaster
1 takes Dave’s phone, taps a button to make it play MUSIC.
BREWMASTER 1
You like this phone?
Light, isn’t it? You listen to
music, take pictures, watch videos, and type messages, right?
Dave
nods.
CUT
TO:
FLASHBACK/FANTASY:
We
see Dave in the 70’s. He looks the same
age, but his clothes reflect the era.
BREWMASTER 2 (V.O.)
Back in the 70’s nothing was light. If you wanted to listen to music…
1970’s
Brewmaster 2 rushes in and places a big boom box in ‘70’s Dave’s hand.
BREWMASTER 1 (V.O.)
Take pictures…
Brewmaster
1 comes from the other side to put an original Polaroid camera in his other
hand.
BREWMASTER 2 (V.O.)
Watch
videos…
Brewmaster
2 now comes back in to give Dave a 1970’s TV, which he has to hold under his
arm.
BREWMASTER 1 (V.O.)
And type messages…
Brewmaster
1 comes and places down a heavy, old typewriter at his feet, catching his
toes. Dave winces in pain.
BREWMASTER 2 (V.O.)
It was a heavy operation. Everything was heavy in the 70’s.
BREWMASTER 1 (V.O.)
Everything.
Brewmaster
2 rushes in and puts a huge, dense 1970’s afro wig on Dave. It’s weight makes him lose his balance. As he falls, the camera, boombox, and TV fall
and crash around him.
He
struggles to his feet, tries to pick up a beer can off a table, but it weighs a
ton.
BREWMASTER 2 (V.O.)
We got tired of all that and invented something
light. Miller Lite.
END OF FLASHBACK/FANTASY.
DISSOLVE TO:
INT. BREWERY, MODERN TIMES – CONTINUOUS
Brewmasters
1 & 2 pick up an original Miller Lite can.
Dave picks one up too, feels how light the can is, and all three clink
cans together.
DAVE
BREWMASTER 1
(To Dave)
You have a phone call.
He
hands Dave a huge 1970’s rotary telephone.
The weight of it pulls his hand down, making him lose balance and fall
to the floor.
DAVE
Lite really is better.
Brewmaster
2 snaps a pic of Dave on the floor with Dave’s phone.
GRAPHIC:
MILLER LITE LOGO
FADE
OUT.
ORIGINAL SOUPMAN, 30 Sec. Spot TV Spot
“GROCERY LINE”
FADE IN.
INT. GROCERY STORE CHECK-OUT - DAY
A Grocery CHECKER has a line of customers.
CHECKER
Next.
A woman, CUSTOMER 1 steps up and takes her few items from her basket and
puts them on the conveyer belt. The
checker quickly rings them and places them in a small paper bag. He hands the customer her bag.
CHECKER
Food for you.
Customer 1 leaves and CUSTOMER 2, a man, steps up, pushing a big grocery
cart.
CHECKER
Next.
Customer 2 is on his cell phone, doesn’t put his items up. He carelessly rolls his cart too far,
crashing into the counter.
CUSTOMER 2
Will you take these coupons? They’re for another store, and I didn’t cut
them out yet. Do you have a scissors, or
a nail-clipper?
CHECKER
No food for you.
CUSTOMER 2
What?
CHECKER
No food for you!
Out of my line. Next!
Customer 2 leaves, disgraced. A
woman, CUSTOMER 3 steps up. Her basket
is filled with nothing but Original Soupman containers.
The Checker rings them up.
CHECKER
Food for you.
CUSTOMER 3
Not just any food– Original Soupman,
CUSTOMER 3
(CONT.’D)
freshness-sealed in the unique Tetra-Pak container. So what do you think?
CHECKER
(Almost smiling)
I think… Soup for you.
ANNOUNCER (V.O.)
Now you can get everything New Yorkers love about
The Original Soupman at your local grocery store.
TAG:
INT. BREAK ROOM - DAY
The Checker eats soup on his break.
Customer 2 barges in.
CUSTOMER 2
Do you validate parking? This ticket’s from a few days ago…
The Checker leaps up from his seat.
CHECKER
Get out! You
are banned!
Customer 2 runs away. The checker
calms, returns to his soup.
CHECKER
Ahh. Soup
for me.
ALTERNATE
TAG:
The Checker eats soup on his break.
Customer 2 barges into the break room.
CUSTOMER 2
Is it cool if I sleep here? My parents say I have to move out.
The Checker leaps up from his seat.
CHECKER
Get out! You
are banned!
Customer 2 runs away. The checker
calms, returns to his soup.
CHECKER
Ahh. Soup
for me.
FADE OUT.
SOUR JACKS, 30 Sec. TV Spot
“Sour
Train”
FADE IN.
EXT.
TRAIN STATION – DAY
A woman,
LILY, 20’s, is steps up onto the stairs of a train with a suitcase in her
hand. She stops and looks around the
platform, then off to the distance in both directions. Her eyes drop sadly, and then she continues
walking up the steps.
CUT TO:
EXT.
TRAIN PLATFORM – CONTINUOUS
A man,
BRIAN, 20’s, is running towards the train.
He looks all over, searching with his eyes.
BRIAN
Lily! Lily, where are you?
CUT TO:
EXT.
TRAIN DOOR – CONTINUOUS
Lily
abruptly stops, listens intently.
BRIAN (O.S.)
Lily,
I’m here. Don’t get on the train.
LILY
Brian?
CUT TO:
EXT.
STATION PLATFORM – SECONDS LATER
She is
off the train and running toward Brian’s voice.
Brian is also running frantically towards her. Suddenly they spot each other. The run even faster, finally embrace, and are
about to kiss, when…
DIRECTOR (O.S.)
--Cut!
Everything
stops. We pull back to see this is a
movie set.
DIRECTOR
We
have to re-light this scene. Everybody
take five.
The
actors relax a moment. A boom drops into
the shot, and is then reeled back. A few
crew members walk through the shot.
Then, “Lily” opens her suitcase.
It is stuffed full of packages of Sour Jacks. She opens an Original and gives “Brian” a bag
of Watermelon.
ANNOUNCER (V.O.)
We
all know Sour Jacks are a delicious treat for the movies, but the truth is, you
can enjoy them almost anywhere, any time.
DIRECTOR
This
might take a while.
CREW
Aawww.
Lily
passes out more bags to the crew.
CREW
Yay!
Everyone
enjoys a few Sour Jacks.
ANNOUNCER
Sour
jacks – get on board.
SFX:
TRAIN WHISTLE, ENGINE.
FADE OUT.
FANDANGO.COM,
30 Sec. TV Spot
“DATE”
KEVIN HART:
WHAT’S
EASIER THAN USING FANDANGO?
NOT
ASKING A GIRL OUT.
NOT
GETTING YOUR KEYS OUT OF YOUR LOCKED CAR.
NOT
PARALLEL PARKING.
BUT
IF YOU DON’T HAVE TO BE NERVOUS ABOUT PICKING THE RIGHT MOVIE, WAITING IN LINE,
OR THE MOVIE BEING SOLD OUT, YOU WON’T BE SO NERVOUS ABOUT THAT OTHER STUFF.
WANNA
ENJOY YOUR NEXT MOVIE DATE?
JUST
BE COOL. CHECK OUT TRAILERS, PURCHASE
ADVANCE TICKETS, AND A LOT MORE.
FANDANGO
REALLY DOES MAKE IT EASY.
V.O/GFX:
PICK. PURCHASE.
PRINT. GO TO FANDANGO.COM
FANDANGO
GIFT CARDS, 30 Sec. TV Spot
“REFRIGERATOR”
KEVIN HART:
MAN,
I HAVE BEEN GIVEN SOME BAD HOLIDAY GIFTS.
LAST YEAR? ANIMAL-SHAPED
REFRIGERATOR MAGNETS. HOW CUTE.
AND
MY COUSIN SAYS, “WELL I NOTICE YOU DIDN’T HAVE ANY MAGNETS ON THE
FREEZER.”
AND
I GOTTA TELL HER, “LOOK I’M GONNA BE HONEST WITH YOU. I’M A SHORT MAN.
I
CAN’T REACH THE FREEZER; I DON’T PUT NOTHING ON THERE.”
SO
THIS YEAR I’M LETTING ALL MY FRIENDS AND RELATIVES KNOW WHAT I REALLY WANT;
FANDANGO GIFT CARDS.
BECAUSE
EVERYONE LOVES MOVIES.
AND
TO MAKE SURE THEY REMEMBER, I PUT IT ON THE REFRIGERATOR.
HASBRO,
30 Sec. TV Spot
“BE
THERE”
FADE IN.
INT. ELEMENTARY SCHOOL CLASSROOM – DAY
A tween boy, TOMMY, catches up to his FRIEND as
both of them, along with kids, file out of their classroom.
TOMMY
Did you
see that Yahtzee story I texted you?
FRIEND
I d’know.
CUT TO:
INT. SCHOOL HALLWAY - DAY
Tommy approaches a small group at a row of lockers.
TOMMY
(To the
group)
You guys
remember the Scrabble picture I emailed you?
GROUP
(Ad-libs)
What?/Huh?
CUT TO:
INT. TWO-STORY SUBURBAN HOUSE, LIVING ROOM – NIGHT
Tommy comes to the bottom of the stairs leading
into the living room, and calls out to his MOM, who reads the paper, his DAD,
who is petting the family DOG, and his SISTER, who is doing homework on the floor.
TOMMY
Do you
remember what happened in Operation?
DISSOLVE TO:
FLASHBACK - Family game night of Operation.
MONTAGE of everyone is smiling, rooting each other
on, and having a great time. When Dad
buzzes the side of the board, he pretends he’d getting shocked. Everyone
laughs.
ANNOUNCER
(V.O.)
Great
stories don’t start with texts and tablets.
They start with friends and family.
The montage expands to includes other game nights,
and we see the family playing Scrabble, Life, and Yahtzee.
CUT TO:
INT. SCHOOL HALLWAY – DAY
FRIEND
What was
that Operation story about?
TOMMY
(Smiling)
I guess
you had to be there.
The friend looks puzzled. Tommy claps him on the shoulder reassuringly,
and the two walk down the hall together.
ANNOUNCER
(V.O.)
Be there -
together. With games from Hasbro.
FADE OUT.
ION ACTION PRO CAMERA, 30 Sec. TV Spot
“HOW YOU SEE IT”
NARR: IF THIS IS HOW YOU MOVE
PIC: A racecar speeds down a track
NARR: THEN WHY SHOULD YOU HAVE TO SEE IT
LIKE THIS?
PIC: Stock footage of an old
black-and-white jalopy
in front of bad rear-projection.
NARR: THAT’S WHAT THE ION ACTION PRO CAMERA
IS ALL ABOUT.
PIC: Action Pro Camera spins 360
degrees.
NARR: NOT ONLY CAN YOU SHOOT LIKE THIS
PIC: Real Action Pro footage from
racecar driver POV
NARR: CAPTURING HD VIDEO AT TOP SPEED,
YOU CAN SHARE IT JUST AS
FAST.
PIC: Press of a button on the camera
shares the video online.
A friend opens their
laptop at home, and there’s the video.
NARR: HD PICTURE, BUILT-IN WIFI, SHARING IN
REAL TIME.
PIC: Sky-dive video footage
NARR: THE ION ACTION PRO CAMERA.
THERE’S NOTHING CLOSER TO BEING THERE.
GRAPHIC: ION
ACTION PRO
PIC: (Superimpose) Camera
“LODGING.MOBI”
APP, 30 Sec. TV Spot
NARR: LOOKING FOR THE BEST DEALS ON HOTELS?
PIC: Out on a city street, a Man taps
his smartphone screen.
A Woman taps her tablet
while seated at a café.
NARR: INTRODUCING LODGING.MOBI
AN APP FOR ANY
SMARTPHONE,
SO YOU CAN SEARCH AND
BOOK FROM ANYWHERE.
PIC: (Animation) Lodging.Mobi logo emerges from his phone,
Then from her tablet. It produces a projector from thin air,
pulls down a white screen from the top
of the shot,
and uses a pointer to show them a
‘slide show’
of cityscapes and hotel fronts.
NARR: IT’S FAST, INTUITIVE AND EASY.
WHY WAIT UNTIL YOU GET
HOME TO BOOK YOUR HOTEL?
PIC: Same Man and Woman relax
poolside at their hotel.
Woman picks up a towel with the
Lodging.Mobi logo on it.
NARR: GET THE BEST RATES
WHEN AND WHERE IT’S CONVENIENT FOR YOU.
USING LODGING.MOBI.
PIC: Still poolside, the couple
smiles and clink glasses.
GET THE APP THAT GETS
YOU.*
GRAPHIC: (Superimpose) LODGING.MOBI LOGO
*Alt: IT WAS INVENTED FOR MOBILE
DEVICES,
MADE FOR YOU.
TEACH
P.S.A., Punch-Up, 30 Sec. TV Spot
“A MESSAGE FROM KUMAIL NANJIANI”
(NOTE: Original writer’s
text in RED, included for context only.)
FADE IN.
EXT. BUS STOP BENCH – DAY
A young man, JAY, sits alone on the bench, waiting for his bus. With a sudden ‘POP’ SOUND F/X, a second man,
who happens to look exactly like KUMAIL NANJIANI appears on the bench next to
Jay, surprising him.
JAY
You’re Kumail Nanjiani!
KUMAIL
No, I’m future you. I had my D.N.A. altered to look like you’re
favorite comedian so I wouldn’t, like, blow your mind.
JAY
Why?
KUMAIL
The future is counting on you, to lead a
force of small humans who will change the world.
JAY
How?
KUMAIL
You will become a teacher.
JAY
Cool.
KUMAIL
You know what else is cool? My cell phone.
He
holds open his hand, which appears to be empty.
JAY
I don’t see anything.
Kumail
touches his open palm. It makes a
futuristic electronic BEEP.
KUMAIL
Exactly.
Kumail
hold his “invisible phone” up to his ear.
KUMAIL
(Speaks into “phone”)
Hello? I
have to call you back… in twenty years.
ANNOUNCER (V.O.)
You’re future is calling. Be a teacher.
Go to “take-part dot-com, slash-teach.”
OVER GRAPHICS: “YOU’RE FUTURE IS CALLING. BE A TEACHER.
GO TO TAKEPART.COM/TEACH.”
FADE
OUT.
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